The DNA of any brand and business forms the backbone to the success that it can have in the marketplace. We start by running an immersion session with you and the key stakeholders to get to the heart of the business challenge. This is essentially a deep dive into the core audiences - looking at client’s customers, media, partners and markets.
BRAND STRATEGY & POSITIONING
Behind every successful brand is a well thought, thorough strategy - without it we all, too often, see brands fail even when their products or services should be an immediate success. A good brand strategy is at the heart of all our communications and starts by looking across the core values, benefits, personality and essence of the brand.
Espresso is a specialty, designed to give emerging brands and start-up companies access to big-brand thinking, new concepts and measurable results. Developed specifically with the needs of emerging brands in mind, Espresso includes a range of services from brand narrative and messaging through media exposure and influencer relations, all within a simple, affordable and flexible cost structure. It is comprised of four full-service offices in San Francisco, Los Angeles, Denver and Sacramento.
We believe effective Executive Communications is a vital business asset and it takes more than talking points and media training to master it. From reporters to investors to employees, audiences don't just want to hear from leaders; they want to know who they are. We work with top executives to develop authentic leadership brands that will raise their personal profiles and drive their business objectives--and become the core of a customised media strategy and visibility plan.
In a rapidly changing marketplace, we apply our skills and experience to help clients navigate every twist and turn, generating meaningful and measurable results. We have a long-established record of providing superior counsel and strategic planning to global pharmaceutical and biotech companies, healthcare providers and government agencies.
We are a diverse team of media experts comprised of communications strategists and former reporters based in the world’s leading media markets. Each and every day, the team works with the most influential media to shape reputation and have an unrivalled knowledge of the global news agenda.
We are bridging the gap between complex sustainability and integrated communications, to deliver added value and trust. We do this by creating compelling stories about the impact of sustainable business practices on the triple bottom line. In addition, we develop brand relevant CSR platforms that celebrate a commitment to causes and communities. Through our clean tech offering, we orchestrate campaigns for innovative products and services that harness renewables or reduce the use of natural resources.
From assisting some of today's top sports starsto develop their personal brands, to helping companies forge business-driving activations with premier sports leagues and teams, RKC Sports Network has skin in the game when it comes to building our clients' brands. We specialise in driving creative sports marketing initiatives through strategic media relations, dynamic social engagement, industry-defining launches, headline-grabbing events, as well as real-time, experiential and multichannel approaches to brand building.
We anticipate the issues and crises that could impact our clients’ businesses. Our strong relationships and deep knowledge of global policies help us activate the support of key players, government officials, and the public. Our experts have unrivalled insight into public policy decision-makers and how to reach them with politically effective communications.
Simply put, we build content, community and collaboration in digital spaces. We start with consumer insights, derived from social monitoring, custom research and our own social brand planning framework, and then build engaging campaigns in social, digital and mobile platforms. Increasingly this has a local, often experiential element. Key services include social brand planning, monitoring, influencer relationship management, design & development, content activation, digital analytics. We partner with companies to motivate and support consumers in adopting socially beneficial behaviours that are good for individuals, society and business.
Our primary areas of focus and specialised knowledge are: consumer electronics, digital lifestyle, digital business, enterprise hardware and software, IT infrastructure and services, clean tech and semiconductor. In addition, we have an unparalleled track record, helping clients to navigate the world of user generated content and digital discussion by creating digital forums and presenting subject matter that propel conversation both on and off-line.
PRINT & PACKAGING
Ensuring that your brand and product looks first class has never been so important. We look at everything from the ground up - from business cards through to product packaging, we deliver unique print and packaging solutions that represent the brand at its best.
TOOLKITS & GUIDELINES
Creating Toolkits and Guidelines for our clients that allow them to deliver consistent marketing communications is vital to any effective brand and business. We work closely with clients to ensure that they have a suite of assets that can be rolled out across any brand, small or large, to ensure long term effectiveness.
We Grow Together!